Routine can become boring and monotonous. It's in these moments we say we have to turn it around. And for those who need a little help, we've created a campaign that shows a roundly unexpected way to do it. BIMBO Bagels turns anyone's routine around. Just choose what to eat it with when you feel like it.

AD: Tito Gouveia
CW: Inês Reis & Maria Manuel
CD: Steve Colmar & Lucas Yu
Agency: Publicis Lisboa
Production House: TRIX Filmes

Role: Concept & Art Direction

PH: Ivo Cordeiro

Check...che-che-che...check it out!

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