The Challenge:
Adidas Dubai in it's alignment with the international creative department challenged us to create a set of visuals that followed the A+B=C visual guideline for regional markets and creativity. "A" being a Adidas reference, sub-brand or visual identity detail, "B" being a visual reference, landmark or cultural reference of the specific market for which the design was being made and "C" being the visual result of this design and creative process.
These visuals where made with both Adidas Performance and Adidas Originals in mind.
Client: Adidas Dubai
WOLT - Energy For Brands
Creative Direction: Francisco Freitas
Design & Art Direction: J.Tito Gouveia
Project Manager:
Pedro Homem

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@ José H. Santos Portfolio
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